Forever Lazy
| Company type | Private company |
|---|---|
| Industry | Retail |
| Founded | 2009  |
| Founder | Dave Hibler Tyler Galganski |
| Headquarters | Milwaukee, Wisconsin, United States |
| Products | Loungewear for Men and Women |
| Website | Foreverlazy.com |
Forever Lazy is an apparel company and brand of clothing headquartered in Milwaukee, Wisconsin, United States.[1][2]
History[edit]
Forever Lazy was created by two friends from Wisconsin – Dave Hibler and Tyler Galganski. The idea behind the brand originated in early 2009 and Forever Lazy LLC was founded June 1, 2009.[3][4] The prototype, samples, and first production runs were completed by Seymour Jaron, of SJ Manufacturing in San Francisco, CA.[5] The pajamas, known first as the Uni-Lazy, went on sale August 29, 2009.[6][7] In 2010, Dave and Tyler became finalists for Businessweek's America's Best Young Entrepreneurs.[8]
In December 2010 Forever Lazy entered into an infomercial partnership with Allstar Products Group. The Forever Lazy infomercial campaign and retail placement lasted through the Winter of 2012.[2]
Media appearance[edit]
- The Colbert Report[9]
- The Tonight Show with Jay Leno
- Chelsea Lately
- Kathy Griffin
- Conan (talk show)
- The Doctors (2008 TV series)
- TruTV
- Today Show (2010)[10]
- Today Show (2011)
- Happening Now
References[edit]
- ^ "Move Over Snuggie®! The Forever Lazy® Has An Unbuttonable Rear End". Tucson Weekly. Retrieved 15 September 2015.
- ^ a b "Snuggie inspires more inventors to find next sensation". Cnn.com. Retrieved 15 September 2015.
- ^ "The 'Forever Lazy' craze: Do adults need footie pajamas?". The Week. Retrieved 15 September 2015.
- ^ "Two Brookfield Men Are 'Forever Lazy'". WISN-TV. Retrieved 15 September 2015.
- ^ Romell, Rick. "Uni-Lazy gives Brookfield pair a warm, fuzzy feeling". Milwaukee Journal Sentinel. Retrieved 15 September 2015.
- ^ "Forever Lazy: Snuggie Pajamas for Anytime, Anywhere". Time.com. Retrieved 15 September 2015.
- ^ "Forever Lazy: Finally, A Wearable Blanket Even MORE Ridiculous Than The Snuggie". HuffingtonPost.com. Retrieved 15 September 2015.
- ^ "2010 Finalists: America's Best Young Entrepreneurs". Bloomberg.com. Retrieved 15 September 2015.
- ^ "The Coma Cozy comes with a feeding tube hole and a warm fleece catheter for effortless cocoon living". Comedy Central. Retrieved 15 September 2015.
- ^ "Neutral nails, clogs and more 2010 style trends". Today.com. Retrieved 15 September 2015.