Robert W. Palmatier

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Robert W. Palmatier
Academic background
EducationGeorgia Institute of Technology
Georgia State University
University of Missouri
Academic work
DisciplineMarketing
InstitutionsUniversity of Washington
Websitehttp://foster.uw.edu/faculty-research/directory/robert-palmatier/

Robert W. Palmatier is Professor of Marketing and John C. Narver Chair of Business Administration at the Foster School at the University of Washington.[1] He is founder and research director of the Sales and Marketing Strategy Institute (SAMSI).

In a 2018 AMA study, he was shown to be the 10th most productive scholar in marketing (across top 4 marketing journals) over the past 10 years.[2][3]

He has served as Editor-in-Chief of the Journal of the Academy of Marketing Science and presently is the Co-editor for Journal of Marketing;[4] and also sits on numerous editorial review boards.

Publications[edit]

  • Irina Kozlenkova, Robert W. Palmatier, Eric Fang, Bangming Xiao, and Minxue Huang, (Forthcoming), “Online Relationship Formation,” Journal of Marketing.
  • Lee, Ju-Yeon, Shrihari Sridhar, and Robert W. Palmatier, (Forthcoming) “The Influence of Firms’ Structural Design on Advertising and Personal Selling Effectiveness,” International Journal of Research in Marketing.
  • Harmeling, Colleen, Robert W. Palmatier, Eric Fang, and Dianwen Wang, (2017), “Group Marketing: Theory, Mechanisms, and Dynamics,” Journal of Marketing, 81 (July).
  • Martin, Kelly, Abhishek Borah, and Robert W. Palmatier, (2017) “Data Privacy: Effects on Customer and Firm Performance,” Journal of Marketing, 81 (January), 36–58.
  • Zhang, Jonathan, George Watson, Robert W. Palmatier, and Rajiv P. Dant (2016) “Dynamic Relationship Marketing,” Journal of Marketing, 80 (September), 53–75.
  • Fang, Eric, Jongkuk Lee, Robert W. Palmatier, and Chaoyang Guo, (2016) “Understanding the Effects of Plural Marketing Structures on Alliance Performance,” 53 (August), 628–645, Journal of Marketing Research.
  • Fang, Eric, Jongkuk Lee, Robert W. Palmatier, and Shunping Han, (2016) “If It Takes a Village to Foster Innovation, Success Depends on the Neighbors: The Effects of Global and Ego Networks on New Product Launches,” Journal of Marketing Research, 53 (June), 319–37.
  • Steinhoff, Lena and Robert W. Palmatier, (2016), “Understanding the Effectiveness of Loyalty Programs: Managing Target and Bystander Effects,” Journal of the Academy of Marketing Science.
  • Watson, George, Stefan Worm, Robert W. Palmatier, and Shankar Ganesan, (2015), “The Evolution of Marketing Channels: Trends and Future Research Directions,” Journal of Retailing, 91 (December), 546–68.

References[edit]

  1. ^ "Robert W. Palmatier". Foster School of Business. Retrieved 2019-04-03.
  2. ^ "The Year in Palmatier: best papers, elite productivity and an editorship, too". Foster Blog. 2018-12-13. Retrieved 2019-04-03.
  3. ^ "AMA Author Productivity" (PDF).
  4. ^ "Editorial Leadership | Journal of Marketing". American Marketing Association. Retrieved 2019-04-03.

External links[edit]

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