Anita Gelato

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Anita Gelato
Anita Gelato
Company typeSubsidiary
IndustryRetail
Founded2002 (22 years ago); Tel Aviv, Israel
FounderNir Avital, Adi Avital
HeadquartersKfar Vitkin, Israel
Number of locations
160+
Area served
Worldwide
ProductsIce cream
OwnersAvital family
Websitewww.anita-gelato.com

Anita la Mamma del Gelato (commonly known as Anita Gelato) is an international family-owned brand that manufactures gelato, frozen yogurt, sorbet, and raw materials for the ice cream market. Established in 2002 in Tel Aviv, Israel, the brand has grown into a multi-national network of more than 160 locations in Israel, United States, Australia, New Zealand, United Kingdom, Spain, Cyprus, and Puerto Rico.[1][2]

History[edit]

Anita Gelato is named after Anita Avital, the mother of the brand's co-founders, Nir and Adi Avital.[1]

In the 1990s, Anita Avital, a single mother who lost her husband to a sudden illness, and Nir Avital, her youngest son, experimented with flavor combinations in their small family kitchen in Netanya, Israel. They shared their goods with neighbors, living in one of the more rundown sections of the city. In 1998, to support the family, Nir began selling their homemade gelato on weekends form a small cart in local food fares.[3][4][5]

In 2002, older brother Adi Avital joined them and opened the family's first gelato shop in Neve Tzedek, Tel Aviv. They soon expanded into several more Anita Gelato locations and, in 2012, launched the Golda Glida ice cream sub-brand, which has grown to be Israel's largest nationwide ice cream chain.[3][4][5]

In 2010, the family team opened its first manufacturing plant in Ra'anana, Israel, and in 2014 Anita Gelato went global, launching its first overseas shop in Sydney.[6] Several more shops were opened in Australia, and then in Spain, Cyprus, and Puerto Rico. The first USA location opened in 2020 in Manhattan's Upper East Side,[7] and later in Lost Angeles, and Miami. The brand's UK location opened in London's West End in 2022.[8]

Operations and products[edit]

Anita Gelato offers more than 170 flavor varieties, some of which are exclusive to the brand, such as Salted Pretzel Variegato, which combines pretzels with cashew and macadamia pastes, and Cookieman, made from hazelnut, meringue, caramel, mascarpone, and Campari.[9][10]

References[edit]

  1. ^ a b Staff, Jerusalem Post (September 7, 2020). "Israeli ice cream chain Anita arrives in New York". Jerusalem Post. Archived from the original on March 3, 2024. Retrieved March 3, 2024.
  2. ^ Sperling, Libby (July 11, 2018). "From Mango Chili to Honey and Tahini: The Best Ice Cream Parlors in Israel". Haaretz.
  3. ^ a b Staff, Channel 12 News (August 18, 2020). "The First Lady of Ice Cream – The wonderful story behind Anita Gelato and Golda ice cream chain". Channel 12 News (in Hebrew). Archived from the original on December 2, 2023. Retrieved March 3, 2024.{{cite web}}: CS1 maint: numeric names: authors list (link)
  4. ^ a b Gefer, Eran (March 12, 2021). "The Story of Anita Gelato was Built Quietly for Twenty Years, and then Came the Breakthrough". Globes. Archived from the original on March 3, 2024. Retrieved March 3, 2024.
  5. ^ a b Brown, Keren (April 10, 2023). "Anita Gelato". Timeout. Archived from the original on March 3, 2024. Retrieved March 3, 2024.
  6. ^ Kurtz, Elesa (June 27, 2023). "Get the inside scoop on Anita Gelato". The Canberra Times. Archived from the original on March 3, 2024. Retrieved March 3, 2024.
  7. ^ Edelson, Daniel (July 7, 2023). "Israeli sweetness conquers Manhattan: The tale of Anita's ice cream". Ynetnews. Archived from the original on March 3, 2024. Retrieved March 3, 2024.
  8. ^ Prever, Victoria (October 6, 2023). "Anita Gelato has landed in London – here's the scoop on the balaboosta behind the brand". TheJC. Archived from the original on March 3, 2024. Retrieved March 3, 2024.
  9. ^ Fortney, Luke (February 26, 2020). "A Popular, Over-the-Top Israeli Gelato Shop Is Coming to the UES". Eater New York. Archived from the original on March 3, 2024. Retrieved March 3, 2024.
  10. ^ Rahmanan, Anna (Oct 24, 2023). "Popular Israeli gelato shop Anita is opening a shop in Times Square". Timeout. Archived from the original on March 3, 2024. Retrieved March 3, 2024.

External links[edit]

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