Dreamfarm
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| Company type | Brand |
|---|---|
| Industry | Kitchenwares and Housewares |
| Founded | 2003 |
| Founder | Alexander Gransbury |
| Headquarters | Brisbane, Australia |
Number of locations | 2 Offices |
Number of employees | 15 |
| Parent | The Dream Farm Pty Ltd |
| Subsidiaries | Dreamfarm Australia Pty Ltd, Dreamfarm Inc |
| Website | Dreamfarm |
Dreamfarm (The Dream Farm Pty Ltd) is a design company headquartered in Brisbane, Australia. Founded in Australian Capital Canberra in 2003, Dreamfarm's range includes innovative kitchenwares and homewares, with potato masher Smood the best-selling product.
The company won its first Red Dot Design Award in March 2010 for "Clongs", click-lock sit up tongs, a design which includes resting points so that the working end of tongs does not come into contact with a bench surface.[1]
History[edit]
Dreamfarm was founded in 2003 by the then 22-year-old Alexander Gransbury. The company's first product was the coffee grind knockbox, Grindenstein. Feeling frustrated with no easy way to dispose of the used coffee grinds from his home espresso machine, Gransbury built the first ever Grindenstein prototype out of a PVC pipe and a construction bolt. Within twelve months, Grindenstein – now made out of ABS plastic and Santoprene rubber – was being sold in selected retail stores around Australia, while still being built at Gransbury's family residence in Canberra. By the end of 2005, Grindenstein was being sold nationally and internationally.
Dreamfarm's production was moved offshore in 2006, so the company could continue to meet the increasingly high demand and provide products of an optimum quality. From there it was able to concentrate on designing and producing more products and extending the range.
Dreamfarm Europe BV was launched to sell directly to European retailers in June, 2006. Due to the fall of the Euro against the US dollar and increasing costs of freight and holding stock in The Netherlands, Dreamfarm Europe BV was closed in June, 2017.
In 2007, Dreamfarm secured distribution agencies in Canada, the US and New Zealand.
As the company continued to expand, the need to be based in a larger city became apparent. It relocated its headquarters to Brisbane, Queensland, in January 2008. To sell directly to the expanding USA market, Dreamfarm Inc was established as wholly owned distributor in May 2008 and Dreamfarm Australia Pty Ltd followed in 2013. Both subsidiaries run their own local warehouses to service retail stores and internet consumers. Their local sales and support staff manage teams of external sales representatives who call on over 1200 and 400 retail stores in the US and Australia respectively.
Dreamfarm is currently distributed in 23 countries worldwide, including France, Norway, Switzerland, Japan, Israel, Denmark, Ireland, the Philippines, South Africa and the United Kingdom. The UK is Dreamfarm's largest market (outside of Australia and the United States).
Products[edit]
The following is a list of Dreamfarm products, the year they were introduced and a brief description:
| Year | Product | Description | Design Awards |
|---|---|---|---|
| 2003 | Grindenstein | Coffee grind knockbox and recycling station | |
| 2007 | Scizza | Flat-based scissor for cutting pizza, pastry and fabric and protecting the cutting surface | |
| 2008 | Smood | Spring-based potato masher | |
| 2008 | Gripet | Mountable note holder | |
| 2009 | Vebo | Silicone vegetable steamer and boiler | |
| 2009 | Jot | Suction-cap hook | |
| 2009 | Spink | Beverage spill-saver | |
| 2009 | Oni | Spreading, cutting and slicing all-in-one sandwich knife | |
| 2010 | Clongs | Button-lock tongs that sit up off the bench | Red Dot Design Award 2010 |
| 2010 | Supoon | Scraping cooking spoon that sits up off the bench | Gourmet Gold Best in Show 2018 |
| 2010 | Teafu | Silicone pump-action tea infuser | |
| 2010 | Chobs | Chopping board attachments that lift the board up and let you chop on both sides | |
| 2010 | Chopula | Chopping, scraping spatula that sits up off the bench | Best of the Best Red Dot Design Award 2011 |
| 2010 | Tapi | Tap attachment that converts a tap into a drink fountain | Red Dot Design Award 2011 |
| 2011 | Membo | Mountable 7-day job reminder | |
| 2011 | BBQ Clongs | Button-lock tongs that sit up off the bench, with barbecue-friendly tips | |
| 2011 | Garject | Self-cleaning garlic press | iF Award 2012, Australian International Design Award (Best in Category) 2012, Good Design Award 2012 |
| 2011 | Temji | Shower temperature dials | |
| 2012 | Stainless Steel Chopula | Sit up chopping spatula made from stainless steel | |
| 2012 | Mini Supoon | Jar scraping spoon that sits up off the bench | gia Finalist 2013, Gourmet Catalog Most Innovative Product 2020 |
| 2013 | Garject Lite | Nylon version of award-winning self-cleaning Garject garlic press | |
| 2013 | Onpot | Pot lid rest | gia Finalist 2014 |
| 2014 | Savel | Flexible food saver | gia Finalist 2015 |
| 2015 | Levoons | Set of four self-levelling measuring spoons | Good Design Award 2015 |
| 2015 | Levups | Set of four self-levelling measuring cups | |
| 2016 | Spadle | Serving spoon that turns into a ladle | |
| 2016 | Holey Spadle | Slotted spoon that turns into a slotted ladle | |
| 2016 | Set of the Best | Essential hand tool gift set. Includes Spadle, Holey Spadle, Chopula, Supoon and Mini Supoon | |
| 2017 | Spindry | Spin dry toilet brush | gia Finalist 2018, Good Design Gold Award 2018 |
| 2017 | Fledge | Flip up edge cutting board | gia Winner 2018, Good Design Gold Award 2018 |
| 2017 | Levoop | Adjustable volume, self-levelling scoop | Red Dot Design Award 2018 |
| 2018 | Bamboo Fledge | Tri-ply, dishwasher safe Bamboo flip up edge cutting board | |
| 2019 | Ortwo | One handed or two pepper grinder | Red Dot Design Award 2019, Good Design Gold Award 2019, gia Winner 2019, Gourmet Catalog Most Innovative Product 2020 |
| 2019 | Ortwo Lite | Nylon version of award-winning one handed or two pepper grinder | |
| 2020 | Orlid | Stackable spice jar with a double lid that opens to shake or scoop with the press of a button | Red Dot Design Award 2020, Good Design Gold Award 2020 |
| 2020 | Spina | Colander that turns into an in-sink salad spinner | Good Design Best in Category Award 2020 |
| 2020 | Kneed | Never-rust, spreading knife | |
| 2020 | Knibble | Non-stick cheese knife with built in fork for nibbles and beechwood handle | |
| 2020 | Knibble Lite | Non-stick cheese knife with built in fork for nibbles and plastic handle | |
| 2024 | Ozest | Concave speed zester that instantly cleans itself with the push of a button. | Kitchen Hand Tools + Cutlery Award by the Global Honorees of the IHA Global Innovation Awards (gia) for Excellence in Product Design |
References[edit]
- ^ Belinda Williams (25 August 2010). "Kitchen whiz blitzes the invention test". The Sydney Morning Herald. Retrieved 26 December 2019.
Tri-ply, dishwasher safe Bamboo flip up edge cutting board
- Kitchen wizard Alexander Gransbury creates a stir – The Courier-Mail Article – 25 January 2009
- Brits gobble up Australian products and ideas – The Courier-Mail Article – 25 January 2009
- Young guns make their mark on business – Dynamic Business Article – 28 October 2009
- My lightbulb moment – Virgin Blue Voyeur Magazine Article – September 2009 – p42
- Canberra companies kick goals in Ireland – ACT Chief Minister Jon Stanhope Media Release – 14 October 2005
- The Amazing Gadget That Will Solve All Your Nutella Problems – LADBible – 16 February 2018
- http://www.couriermail.com.au/business/dreamfarm-brisbane-business-inventing-cool-kitchen-utensils/news-story/55ce14c95759a534190bd12e19d17850 – The Courier Mail Article – 1 February 2017
- IHA Presents gia Awards for Product Design – Home Furnishing News – 3 March 2019
- Dreamfarm Kicks Off Crowdfunding Campaign For Pepper Mill – HomeWorld Business – 24 October 2018
- A cutting board that's a cut above – The Boston Globe – 7 January 2019
- THE ORTWO ‘SINGLEHANDEDLY’ CHANGES HOW WE CRUSH PEPPER! – Yanko Design – 23 November 2018
- Orlid Spice Jar Debuts From Dreamfarm – Gourmet Insider – 25 September 2020
- Dreamfarm’s Spina, Orlid Kitchen Gadgets Win Good Design Awards – Home World Business – 18 September 2020