On March 20, 2024, Malone previewed a snippet of the song through social media after a different snippet leaked earlier, which had a problem with the mixing.[2] On April 28, 2024, Malone and Wallen both performed their own sets at the Stagecoach Festival in Indio, California, and Wallen brought Malone out to perform the song with him for the first time ahead of its release.[3] Four days later, the two artists took to social media to announce the title of the song and its release date.[4]
