Play for P.I.N.K.
Play for P.I.N.K. (Prevention, Immediate diagnosis, New technology and Knowledge) is a fundraising organization founded by Laura Lassman, which organizes golf tournaments to raise money for breast cancer research.[1] The organization formed in 1990 after Lassman organized a tournament in Bergen County, New Jersey to support a friend undergoing cancer treatment.[2]
Play for P.I.N.K. donates solely to the Breast Cancer Research Foundation (BCRF), and is BCRF's largest donor. Their total contributions to BCRF since 1990 were approximately $75 million, as of 2023.[3] In 2023, it was estimated that 30,000 people took part in charity events held by Play for P.I.N.K. every year.[4]
A financial partnership with Bloomberg allows all raised funds to be donated directly to BCRF, cutting administrative costs. Other important corporate partners include Estée Lauder and Wilson Sporting Goods.[5]
References[edit]
- ^ West, Melanie Grayce. "Playing Through for Cancer Research". WSJ. Retrieved 2024-03-16.
- ^ "Who We Are". Play for P.I.N.K. Retrieved 2024-03-16.
- ^ BCRF (2023-01-26). "Play for P.I.N.K. Makes Milestone $5 Million Donation to BCRF". Breast Cancer Research Foundation. Retrieved 2024-03-16.
- ^ Weller, Frances (2023-10-20). "Play for Pink event raises money for mammograms, cancer patient support". WECT News 6 North Carolina. Retrieved 2024-03-16.
- ^ "Play for P.I.N.K." www.idealist.org. Retrieved 2024-03-16.