William L. Gertz
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William L. Gertz (born October 10, 1952) is the Chairman, President and CEO of the American Institute For Foreign Study (AIFS),[1] a cultural exchange and educational travel company with 10 global locations, headquartered in Stamford, CT.
A native New Yorker, Gertz has more than 40 years of experience in international education and serves as a Trustee of the AIFS Foundation.[2] He is the Chair of the Alliance for International Exchange, a coalition of 90 cultural exchange organizations throughout the United States.
Education and early years[edit]
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A graduate of SUNY Binghamton, Gertz studied journalism and majored in European history. Gertz completed the Strategic Marketing Management Program at Harvard Business School. He received an Honorary Doctorate in International Relations from Richmond, The American International University in London.
After backpacking through Europe with his friends in the summer of 1973, Gertz moved to France where he experienced the European lifestyle. Once he returned to the United States in 1976, he entered the field of International Education and became marketing manager for the Council on International Educational Exchange (CIEE). He later founded a marketing and public relations organization, which served a diverse roster of clients from artist Peter Max and numerous youth and student travel organizations such as British Tourist Authority.
In the early 1980s, Gertz became the Travel Editor for Transitions, an international education publication.
Career[edit]
In 1985, Gertz joined The American Institute for Foreign Study as an Associate Marketing Director. In 1986, Gertz helped launch the United States’ first au pair agency, Au Pair in America, as a program of AIFS. Working with the U.S. Department of State, Au Pair in America helped established today’s au pair program orientation model.
Gertz became Vice President of AIFS in 1990. In 1993, he created a Customer Relationship Management system for AIFS and launched the company’s first website a few years later.
In 1998, Gertz became the Chief Operating Officer of AIFS and in 2005, was named President and CEO. Gertz and AIFS organized the Diversity in International Education forum in Washington, D.C.[3] in 2010, a symposium designed to address the need for more diverse participation.
In February 2018, Gertz was elected Chairman of AIFS after the death of Sir Cyril Taylor.[4] Later in 2018, AIFS Study Abroad was named the top-rated study abroad organization and program by GoAbroad.com based on 35,000 student reviews.[5]
In 2019, Gertz was awarded a Centennial Medal from the Institute of International Education (IIE), in recognition of his outstanding contributions to international education.[citation needed]
When the study abroad industry was facing challenges during the Covid-19 pandemic, Gertz was a vocal advocate for the return of the U.S. study abroad sector.[6][7]
Published works[edit]
In 2015, Gertz co-authored, A Parent’s Guide to Study Abroad,[8] published in both English and Spanish, which offers information for parents as they navigate the study abroad experience.
Among his other published works, Gertz has penned articles for educational publications including the IIE Networker Magazine and Youth Travel International.[9]
Personal life[edit]
Currently residing in Fairfield, Connecticut, Gertz lives with his wife Evelyn, a classical guitarist. They have two children.[citation needed]
References[edit]
- ^ "American Institute For Foreign Study (AIFS)". AIFS. Retrieved 2019-04-08.
- ^ "American Institute For Foreign Study Foundation". www.aifsfoundation.org. Retrieved 2019-04-08.
- ^ "IIE Networker - Spring 2011 - Diversity in International Education: The Time Is Now". www.nxtbook.com. Retrieved 2019-04-08.
- ^ "Sir Cyril Taylor obituary". The Times. 2018-04-10. ISSN 0140-0460. Retrieved 2019-04-08.
- ^ "Top Rated Organizations & Programs of 2018". GoAbroad.com. 2019-01-16. Retrieved 2019-04-08.
- ^ News, The PIE (March 2021). "US outbound sector predicts gradual recovery from Covid-19". thepienews.com. Retrieved 2021-03-07.
{{cite web}}:|last=has generic name (help) - ^ "Partner Spotlight: American Institute for Foreign Study (AIFS)". FLYTE. 2021-03-06. Retrieved 2021-03-07.
- ^ "A Parent Guide to Study Abroad". iie. Retrieved 2019-04-08.
- ^ Gertz, William (1 September 2011). "Not So Fast" (PDF). Youth Travel International. pp. 28–29. Retrieved 8 April 2016 – via NAFSA.org.