"Die Young" is a song by Australian indie pop band Sheppard. It was released as a single on 18 October 2019. "Die Young" came after frontman George Sheppard was forced to consider the band's future following a throat injury and surgery in 2019. In a statement, the band said "We began to ask what we wanted next, for ourselves individually, for the band and for our fans. We wrote 'Die Young' as though it was a 'final' Sheppard song; a song about appreciating each day and living it as though it was your last."[1] The song was released as the lead single from the band's forthcoming third studio album, Kaleidoscope Eyes (2021).[2]
The music video for "Die Young" was released on 17 October 2019. The clip uses muted colour patterns, haze and militaristic tableaux created by extras as the band communicate a sense of suffocation. Band member George Sheppard said "We kind of took our cues from the opening line 'in a world that's colourblind, we see it all through kaleidoscope eyes'. That was a really cool line we all thought, and that kind of set up the video clip.".[3]
Jasper Bruce from The Industry Observer said the song "builds on the band's trademark energetic pop sound".[3]Uproxx said "With a pulsating chorus, this song is a confirmation that Sheppard is here for a good time and you should be, too."[4]
