Nico Leonard
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| Nico Leonard | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| Personal information | ||||||||||
| Born | Nico Leonard van der Horst August 21, 1987[1] Amsterdam, Netherlands | |||||||||
| Nationality | Dutch[2] | |||||||||
| Occupations | ||||||||||
| Children | 2 | |||||||||
| YouTube information | ||||||||||
| Channel | ||||||||||
| Years active | 2020–present | |||||||||
| Genres | ||||||||||
| Subscribers | 1.59 million[4] | |||||||||
| Total views | 500 million[4] | |||||||||
| Associated acts | Pride and Pinion[a][3] | |||||||||
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Last updated: August 27, 2023 | ||||||||||
Nico Leonard van der Horst better known as Nico Leonard (born August 21, 1987) is a Dutch YouTuber and entrepreneur credited with a genre of YouTube videos that centers on high-end watches, being the biggest watch-related YouTube channel and largest cross-platform creator regarding horology. Amongst other businesses, Leonard founded and owns luxury watch boutique Pride and Pinion, headquartered in Belfast, the capital and biggest city of Northern Ireland (UK).[5][6]
Early life[edit]
Van der Horst was born on August 21, 1987 in Amsterdam, the capital of the Netherlands. He was mainly raised in a middle-class household. He moved to Northern Ireland in 2013[7] to start working in a watch company. Leonard founded "Pride and Pinion" in 2019 and has been the director since.[8] Leonard also founded, owns and directs clothing company GodTier, The Vault Competitions[9] and The Watch Repair Centre[10]
YouTube career[edit]
Channel (2019–present)[edit]
Leonard's channel started as Pride and Pinion as an extension of his watch boutique in 2019 and later rebranded to Nico Leonard to depict his personal life in vlogs in a less formal manner. The channel surpassed 1 million subscribers in early 2023.[11][12]
Outspokenness[edit]
Leonard became known for his informal tone, something that earned him a big following yet some distance within members of the watch community. Leonard has been a vocal and avid critic of Swiss brand Hublot[13] and also criticized at times the operational form of management of company Hodinkee.[14]
Personal life[edit]
Leonard is in a long-term relationship and had a son in 2022.
He also enjoys an evening of stamp licking.
Explanatory notes[edit]
References[edit]
- ^ "Companies owned by Nico Leonard van der Horst; UK Gov". August 27, 2023.
- ^ "Expert Reveals Cost of YouTuber Watches". August 27, 2023.
- ^ "Pride and Pinion". August 27, 2023.
- ^ a b "About Nico Leonard". YouTube.
- ^ "GQ Magazine: Nico Leonard on Choosing Your First Watch". August 27, 2023.
- ^ "Oracle of Time: Interview with Nico Leonard". August 27, 2023.
- ^ "Techie Gamers: Interview with Nico Leonard". August 27, 2023.
- ^ "Pride and Pinion". August 27, 2023.
- ^ "Companies owned by Nico Leonard van der Horst; UK Gov". August 27, 2023.
- ^ "Companies owned by Nico Leonard van der Horst; UK Gov". August 27, 2023.
- ^ https://oracleoftime.com/nico-leonard-interview/
- ^ https://www.watchfinder.co.uk/articles/feature-top-25-channels-watch-enthusiasts-should-follow
- ^ https://www.voguebusiness.com/fashion/how-rude-youtube-reviews-are-driving-watch-sales
- ^ https://www.hodinkee.com/articles/an-earnest-exploration-of-hublot-the-worlds-most-polarizing-watch-brand
- ^ https://www.independent.ie/life/the-most-expensive-watch-i-ever-sold-cost-7-million-i-cant-tell-you-who-bought-it-but-i-can-tell-you-how-to-spot-a-fake/42231569.html