Canada Beef
Canada Beef is a trade and marketing organization.[1] The organization was formerly known as the Beef Information Centre.[2]
History[edit]
In 2008 the BIC teamed up with the Canadian Cattlemen's Association and the Canadian Pork Council to disseminate information at the height of the WTO trade dispute over the mandatory country-of-origin labeling (mCOOL) rules.[2]
The beef export trade of Canada was the world’s eighth biggest in 2013, with annual shipments of $22.9bn.[3]
The beef industry was, at least in 2015, the largest sector of the Canadian food manufacturing industry.[3]
Canada Beef funded the Canadian Beef Centre of Excellence in Calgary, Alberta. The Centre was opened in March 2015 after a nine-month construction. It serves as a marketing and food education centre, with a demonstration kitchen, a full-HACCP "fabrication room" and broadcast capabilities.[3]
In July 2019, Canada Beef received a $5.3 million subsidy from the Trudeau government "in order to grow sales internationally, in part by boosting foreign consumer confidence in Canada’s product."[1]
Leadership[edit]
In July 2019, Michael Young was president of Canada Beef.[1]
Funding[edit]
The organization is funded by virtue of the Canadian Beef Cattle Check-Off.[4][5]
See also[edit]
References[edit]
- ^ a b c "Feds announce $8.3M in support for beef industry amid standoff with China". Global News. 10 July 2019.
- ^ a b "WTO Disputes". The Canadian Cattlemen's Association. May 2015.
- ^ a b c "Canadian Beef Centre of Excellence, Alberta". Verdict Media Limited. Food Processing Technology. March 2015.
- ^ "Producer". Canada Beef. Retrieved 12 May 2020.
- ^ "ABOUT US". CDCRMDPA. Retrieved 12 May 2020.