Say what you will, Thing

NPR did a promo of sorts for Hanni El Khatib and Nike 6.0 (extreme sports division). I’d say even more than his music, the fact that the entire music video is shot with tight spot lights & slow motion is impressive to me. And the colors. So it does intrigue me, as much as any extreme ad spot can I suppose. During the NPR interview El Khatib says something to the effect, “Find as many things as you can that inspire you, put them together, and come up with something new.” Not bad. Anyhow, I like the track “I Got A Thing” (a re-imagining of a 1970 Funkadelic song) and the colors in this video are insane.

NIKE CHOSEN -- JUST DO IT

http://www.youtube.com/watch?v=wrENyA9orTs